1

Creative Brief

  • Project Overview

    This project transforms legacy burnout education within the Korn Ferry Alliance into an engaging, neuroscience-backed digital learning experience. Developed to align with Korn Ferry’s strategic content refresh, the goal is to improve learner outcomes, platform engagement, and client retention by modernizing both delivery and pedagogy.

  • Goals

    By Q3 FY25, launch a neuroscience-based burnout module within the KF Learn ecosystem that:

    • Utilizes 3+ modalities (eLearning, video, facilitation)
    • Boosts learner satisfaction by 20% over legacy content
    • Improves knowledge retention and application by 15%
    • Supports use cases like onboarding, manager enablement, and employee wellness
  • Challenges
    • Condensing complex neuroscience into digestible 30-minute segments
    • Navigating inconsistent AI tool policies during production
    • Balancing scientific rigor with localization, cost, and format constraints
  • Timeline
    4 weeks / Completed 2025
  • Team Size

    1 Member

  • Roles

    1 Member

  • Tools

    Articulate Rise 360, Adobe Photoshop, Illustrator, Gemini, NotebookLM, ChatGPT, Synthesia, Vyond

  • Outcome

    By the end of the module, learners will be able to:

    • Identify the three core dimensions of burnout: emotional exhaustion, cynicism, and inefficacy
    • Describe how burnout affects brain function and cognitive performance
    • Apply neuroscience-informed strategies to reduce burnout personally and within teams

2

Live Product Simulation

3

Motion Principles

Grounded in adult learning theory and neuroscience:

  • Neuroplasticity & BDNF: Shows recovery potential and brain adaptability
  • Allostatic Load Theory: Explains cumulative stress effects on cognition
  • Cognitive Load Theory: Used in content chunking and visual simplicity
  • Self-Determination Theory: Autonomy and meaning drive engagement and reflection

Primary

Seconary

Tertiary

Key Motion Components

  • Primary Motion
    • Legacy 60–90 minute content compressed into modern, micro-based curriculum
    • Design system created for future neuroscience topics (e.g., metacognition)
    • Modules now ready for LMS plug-in (Workday, SAP) and global deployment
    • Internal stakeholders report accelerated review cycles and reduced production costs
  • Secondary Motion
    • External learner metrics (satisfaction, retention) to be captured post-launch
    • Internal success: faster build time, increased stakeholder buy-in, scalable framework
  • Tertiary Motion
    • Strategic collaboration with science advisors ensures you can simplify without dumbing down
    • Modular, behavior-first content supports both enterprise scale and individual transformation
    • Instructional design that respects scientific complexity can still meet aggressive business constraints
  • Rationale
    • Rise 360 accessibility features fully implemented
    • Plain language, short sentence structures, and high-contrast design
    • Visual design aligns with dual coding theory for improved retention
    • Inclusive tone and examples embedded across learning touchpoints

Easing Curves & Durations

navigational transitions

Custom Animated components

Infographics

4

Engineering Implentation

Approach

Prototype Setup

My work drives results. Let’s talk about yours.

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Build Overview

Project
Neuroscience of Burnout
  • Client
    Korn Ferry
  • Company
    Korn Ferry
  • Category
    Consulting
  • Timeline / Duration
    4 weeks / Completed 2025
  • Team Size

    1 Member

  • Role

    Learning Experience Designer, Developer, Web Designer, Animator

  • Software

    Articulate Rise 360, Adobe Photoshop, Illustrator, Gemini, NotebookLM, ChatGPT, Synthesia, Vyond

2

Creative Rationale

This project transforms legacy burnout education within the Korn Ferry Alliance into an engaging, neuroscience-backed digital learning experience. Developed to align with Korn Ferry’s strategic content refresh, the goal is to improve learner outcomes, platform engagement, and client retention by modernizing both delivery and pedagogy.

Goal

By Q3 FY25, launch a neuroscience-based burnout module within the KF Learn ecosystem that:

  • Utilizes 3+ modalities (eLearning, video, facilitation)
  • Boosts learner satisfaction by 20% over legacy content
  • Improves knowledge retention and application by 15%
  • Supports use cases like onboarding, manager enablement, and employee wellness

Process

  • Designed five micro-courses (30 min max each) from in-depth research
  • Structured each module around practical behavior change outcomes
  • Used Gemini & ChatGPT for agile content drafting and scientific validation
  • Collaborated with science advisor (Amelia) to uphold research fidelity
  • Built accessibility directly into Rise 360: alt text, visual clarity, and plain language

Key Highlights

Detailed Insights

Deep Dives

Learning Science

Grounded in adult learning theory and neuroscience:

  • Neuroplasticity & BDNF: Shows recovery potential and brain adaptability
  • Allostatic Load Theory: Explains cumulative stress effects on cognition
  • Cognitive Load Theory: Used in content chunking and visual simplicity
  • Self-Determination Theory: Autonomy and meaning drive engagement and reflection

2

Creative Rationale

This project transforms legacy burnout education within the Korn Ferry Alliance into an engaging, neuroscience-backed digital learning experience. Developed to align with Korn Ferry’s strategic content refresh, the goal is to improve learner outcomes, platform engagement, and client retention by modernizing both delivery and pedagogy.

Goal

By Q3 FY25, launch a neuroscience-based burnout module within the KF Learn ecosystem that:

  • Utilizes 3+ modalities (eLearning, video, facilitation)
  • Boosts learner satisfaction by 20% over legacy content
  • Improves knowledge retention and application by 15%
  • Supports use cases like onboarding, manager enablement, and employee wellness

Challenges

  • Condensing complex neuroscience into digestible 30-minute segments
  • Navigating inconsistent AI tool policies during production
  • Balancing scientific rigor with localization, cost, and format constraints

Process

  • Designed five micro-courses (30 min max each) from in-depth research
  • Structured each module around practical behavior change outcomes
  • Used Gemini & ChatGPT for agile content drafting and scientific validation
  • Collaborated with science advisor (Amelia) to uphold research fidelity
  • Built accessibility directly into Rise 360: alt text, visual clarity, and plain language

Impact and Results

  • Legacy 60–90 minute content compressed into modern, micro-based curriculum
  • Design system created for future neuroscience topics (e.g., metacognition)
  • Modules now ready for LMS plug-in (Workday, SAP) and global deployment
  • Internal stakeholders report accelerated review cycles and reduced production costs

Measurable Outcomes

  • External learner metrics (satisfaction, retention) to be captured post-launch
  • Internal success: faster build time, increased stakeholder buy-in, scalable framework

Takeaways

  • Strategic collaboration with science advisors ensures you can simplify without dumbing down
  • Modular, behavior-first content supports both enterprise scale and individual transformation
  • Instructional design that respects scientific complexity can still meet aggressive business constraints

1

The brief

This project transforms legacy burnout education within the Korn Ferry Alliance into an engaging, neuroscience-backed digital learning experience. Developed to align with Korn Ferry’s strategic content refresh, the goal is to improve learner outcomes, platform engagement, and client retention by modernizing both delivery and pedagogy.

Goal

By Q3 FY25, launch a neuroscience-based burnout module within the KF Learn ecosystem that:

  • Utilizes 3+ modalities (eLearning, video, facilitation)
  • Boosts learner satisfaction by 20% over legacy content
  • Improves knowledge retention and application by 15%
  • Supports use cases like onboarding, manager enablement, and employee wellness

Challenges

  • Condensing complex neuroscience into digestible 30-minute segments
  • Navigating inconsistent AI tool policies during production
  • Balancing scientific rigor with localization, cost, and format constraints

Learning Objectives

By the end of the module, learners will be able to:

  • Identify the three core dimensions of burnout: emotional exhaustion, cynicism, and inefficacy
  • Describe how burnout affects brain function and cognitive performance
  • Apply neuroscience-informed strategies to reduce burnout personally and within teams

Learning Science

Grounded in adult learning theory and neuroscience:

  • Neuroplasticity & BDNF: Shows recovery potential and brain adaptability
  • Allostatic Load Theory: Explains cumulative stress effects on cognition
  • Cognitive Load Theory: Used in content chunking and visual simplicity
  • Self-Determination Theory: Autonomy and meaning drive engagement and reflection

Learning Methodolgy

A blended approach including:

  • Microlearning videos: Live-action and animated explainers
  • Scenario-based eLearning: Interactive branching tasks for decision-making
  • Classroom sessions: Group reflections and role-play
  • Facilitator & participant guides: For synchronous and async use
    Reinforced with real-time polls, peer discussions, and behavior modeling.

Process

  • Designed five micro-courses (30 min max each) from in-depth research
  • Structured each module around practical behavior change outcomes
  • Used Gemini & ChatGPT for agile content drafting and scientific validation
  • Collaborated with science advisor (Amelia) to uphold research fidelity
  • Built accessibility directly into Rise 360: alt text, visual clarity, and plain language

Impact and Results

  • Legacy 60–90 minute content compressed into modern, micro-based curriculum
  • Design system created for future neuroscience topics (e.g., metacognition)
  • Modules now ready for LMS plug-in (Workday, SAP) and global deployment
  • Internal stakeholders report accelerated review cycles and reduced production costs

Measurable Outcomes

  • External learner metrics (satisfaction, retention) to be captured post-launch
  • Internal success: faster build time, increased stakeholder buy-in, scalable framework

Takeaways

  • Strategic collaboration with science advisors ensures you can simplify without dumbing down
  • Modular, behavior-first content supports both enterprise scale and individual transformation
  • Instructional design that respects scientific complexity can still meet aggressive business constraints

Accessibility & inclusion

  • Rise 360 accessibility features fully implemented
  • Plain language, short sentence structures, and high-contrast design
  • Visual design aligns with dual coding theory for improved retention
  • Inclusive tone and examples embedded across learning touchpoints

If the work speaks to you, let's build something.

3

Results

Real learning, real results.
Explore the live experience in action.

Open Live Site

Real learning, real results.
Explore the live experience in action.

Open Live Site

Real learning, real results.
Explore the live experience in action.

Open Live Site

Neuroscience of Burnout

0% Reduction in Development Time
0x Faster Review Cycle

My work drives results. Let’s talk about yours.

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