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Creative Brief
- Project Overview
This project focused on creating an engaging e-learning module to educate Halliburton employees about bloodborne pathogens. Designed to support OSHA compliance, the training broke down complex safety protocols into digestible, scenario-based content.
- Goals
Deliver a training module in 8 weeks that reaches a 90% employee completion rate and achieves 85% assessment accuracy post-training.
- Challenges
Balancing clarity and sensitivity when presenting health-related content, all while working under budget constraints and a fast-paced timeline.
- Timeline8 weeks / Completed 2019
- Team Size
1 Member
- Roles
1 Member
- Tools
Articulate Storyline, Adobe Photoshop, Illustrator, Adobe Dreamweaver, ActionScript
- Outcome
- Identify and understand how bloodborne pathogens are transmitted.
- Interpret and apply OSHA’s Bloodborne Pathogen Standard.
- Respond appropriately to workplace exposure incidents.
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Live Product Simulation
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Motion Principles
Applied cognitive load theory and multimedia learning principles to optimize retention. Visual aids, voiceover narration, and guided interactions supported learner engagement.
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
Standardized company-wide safety knowledge, driving OSHA compliance and raising health risk awareness.
- Secondary Motion
- 90%+ completion rate within the first month.
- 85% average score in post-assessments.
- Positive feedback highlighting clarity and usability.
- Tertiary Motion
Interactive learning design improves retention for compliance-heavy subjects. Early stakeholder collaboration ensures both accuracy and adoption.
- Rationale
WCAG-compliant design: includes closed captions, alt text, and full keyboard navigation.
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
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Engineering Implentation
Approach
Prototype Setup
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Build Overview
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Creative Rationale
Goal
Deliver a training module in 8 weeks that reaches a 90% employee completion rate and achieves 85% assessment accuracy post-training.
Process
- Discovery & Planning – Assessed training gaps and audience needs.
- Design & Development – Built custom interactions and safety simulations in Storyline.
- Testing & Deployment – QA’d across platforms and integrated accessibility best practices.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
Applied cognitive load theory and multimedia learning principles to optimize retention. Visual aids, voiceover narration, and guided interactions supported learner engagement.
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Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
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The brief
Goal
Deliver a training module in 8 weeks that reaches a 90% employee completion rate and achieves 85% assessment accuracy post-training.
Challenges
Balancing clarity and sensitivity when presenting health-related content, all while working under budget constraints and a fast-paced timeline.
Learning Objectives
- Identify and understand how bloodborne pathogens are transmitted.
- Interpret and apply OSHA’s Bloodborne Pathogen Standard.
- Respond appropriately to workplace exposure incidents.
Learning Science
Applied cognitive load theory and multimedia learning principles to optimize retention. Visual aids, voiceover narration, and guided interactions supported learner engagement.
Learning Methodolgy
Used the ADDIE framework to drive end-to-end instructional design. Iterative reviews with safety SMEs ensured compliance and accuracy throughout.
Process
- Discovery & Planning – Assessed training gaps and audience needs.
- Design & Development – Built custom interactions and safety simulations in Storyline.
- Testing & Deployment – QA’d across platforms and integrated accessibility best practices.
Impact and Results
Standardized company-wide safety knowledge, driving OSHA compliance and raising health risk awareness.
Measurable Outcomes
- 90%+ completion rate within the first month.
- 85% average score in post-assessments.
- Positive feedback highlighting clarity and usability.
Takeaways
Interactive learning design improves retention for compliance-heavy subjects. Early stakeholder collaboration ensures both accuracy and adoption.
Accessibility & inclusion
WCAG-compliant design: includes closed captions, alt text, and full keyboard navigation.
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Results
BBP
