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Creative Brief
- Project Overview
Developed an interactive, engaging eLearning course focused on company-specific safety protocols and life rules, emphasizing critical focus areas to ensure operational safety and risk mitigation. The course was designed to be informative, accessible, and engaging, adhering to strict brand guidelines and operational protocols.
- Goals
- Design and launch an engaging, interactive eLearning module on safety within 8 weeks that achieves at least a 90% completion rate and improves safety protocol compliance by 20%.
- Ensure that the module meets accessibility standards across all platforms and achieves user satisfaction ratings above 85%.
- Challenges
- Designing a dynamic and interactive learning experience as a solo developer within a tight schedule.
- Aligning complex safety standards with user-friendly design principles.
- Timeline8 weeks / Completed 2019
- Team Size
1 Member
- Roles
1 Member
- Tools
Articulate Storyline, Adobe Photoshop, Adobe Illustrator, Dreamweaver, ActionScript, JavaScript
- Outcome
- Educate employees on critical safety protocols and life rules specific to Halliburton’s operations.
- Enhance safety awareness and adherence to mitigate risks and prevent workplace accidents.
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Live Product Simulation
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Motion Principles
Applied learning theories focused on adult learning principles to ensure the content was contextually relevant and engaging.
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
The interactive eLearning module significantly enhanced employees' understanding of critical safety protocols, contributing to better compliance and reduced risk of accidents.
- Secondary Motion
- Achieved a completion rate exceeding 90%, indicating high engagement and acceptance of the module.
- Post-launch assessments showed a 20% improvement in adherence to safety protocols among employees.
- Tertiary Motion
- The integration of interactive elements and multimedia significantly improves engagement and knowledge retention in safety training.
- Continuous feedback during the development phase is crucial in refining eLearning tools to meet user needs effectively.
- Rationale
Ensured that all course materials were fully accessible, meeting WCAG 2.1 guidelines, with features like alt text, closed captions, and screen reader compatibility.
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
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Engineering Implentation
Approach
Prototype Setup
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Build Overview
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Creative Rationale
Goal
- Design and launch an engaging, interactive eLearning module on safety within 8 weeks that achieves at least a 90% completion rate and improves safety protocol compliance by 20%.
- Ensure that the module meets accessibility standards across all platforms and achieves user satisfaction ratings above 85%.
Process
- Conducted thorough needs analysis with the safety team to identify essential content.
- Iteratively designed and tested the module, incorporating feedback to refine usability and effectiveness.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
Applied learning theories focused on adult learning principles to ensure the content was contextually relevant and engaging.
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Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
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The brief
Goal
- Design and launch an engaging, interactive eLearning module on safety within 8 weeks that achieves at least a 90% completion rate and improves safety protocol compliance by 20%.
- Ensure that the module meets accessibility standards across all platforms and achieves user satisfaction ratings above 85%.
Challenges
- Designing a dynamic and interactive learning experience as a solo developer within a tight schedule.
- Aligning complex safety standards with user-friendly design principles.
Learning Objectives
- Educate employees on critical safety protocols and life rules specific to Halliburton’s operations.
- Enhance safety awareness and adherence to mitigate risks and prevent workplace accidents.
Learning Science
Applied learning theories focused on adult learning principles to ensure the content was contextually relevant and engaging.
Learning Methodolgy
Employed the ADDIE model for systematic development, ensuring that each phase from analysis to evaluation was targeted towards achieving optimal learning outcomes.
Process
- Conducted thorough needs analysis with the safety team to identify essential content.
- Iteratively designed and tested the module, incorporating feedback to refine usability and effectiveness.
Impact and Results
The interactive eLearning module significantly enhanced employees' understanding of critical safety protocols, contributing to better compliance and reduced risk of accidents.
Measurable Outcomes
- Achieved a completion rate exceeding 90%, indicating high engagement and acceptance of the module.
- Post-launch assessments showed a 20% improvement in adherence to safety protocols among employees.
Takeaways
- The integration of interactive elements and multimedia significantly improves engagement and knowledge retention in safety training.
- Continuous feedback during the development phase is crucial in refining eLearning tools to meet user needs effectively.
Accessibility & inclusion
Ensured that all course materials were fully accessible, meeting WCAG 2.1 guidelines, with features like alt text, closed captions, and screen reader compatibility.
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Results
Life Rules
