Seismic
- Role
Lead 2D/3D Animator, Executive Producer, Project Manager, Production Designer
- Duration
1 month / Completed 2014
- Tools
C4D, After Effects, Photoshop, Illustrator, Premiere, Audition
Motion Defines Hierarchy
Spatial Depth ≠ zoom
Rhythm = hierarchy
Timing & emotion
Hero Choreography
Album Card Motion System
Playback Bar Motion
The player becomes the pulse of the scene — continuous, glowing, subtle.
Progress bar motion timed to 6s loop using ease-in-out sine curve.
Ambient Light + Depth System
Camera Motion / Vision OS Depth
Motion System Breakdown
Principles
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Timing Map
Applied Motion
Reel
1
Build Overview
2
Creative Rationale
Goal
Produce a concise and compelling sales enablement video in under 3 weeks, designed to illustrate Seismic’s ROI—turning minutes saved into massive productivity gains across large enterprise sales teams.
Process
- Scripting & Storyboarding: Aligned script tightly with Seismic’s value prop (2 minutes = 60 new reps).
- Design & Animation: Mixed character animation with data visualization for fast comprehension.
- Sound & Sync: Integrated precise VO pacing with clean SFX and animation triggers.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Produce a concise and compelling sales enablement video in under 3 weeks, designed to illustrate Seismic’s ROI—turning minutes saved into massive productivity gains across large enterprise sales teams.
Challenges
- Explaining technical benefits in under 2 minutes
- Animating dense stats into digestible visuals
- Delivering under a strict enterprise timeline
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Scripting & Storyboarding: Aligned script tightly with Seismic’s value prop (2 minutes = 60 new reps).
- Design & Animation: Mixed character animation with data visualization for fast comprehension.
- Sound & Sync: Integrated precise VO pacing with clean SFX and animation triggers.
Impact and Results
The video became Seismic’s go-to asset for sales conversations and demos. It showcased the time-saving impact of the platform in a clear, quantifiable way, directly supporting enterprise growth.
Measurable Outcomes
- Embedded in sales workflows as a lead-off demo asset
- Contributed to Seismic’s increased enterprise conversions
- Served as a benchmark for future brand video production
Takeaways
- Speed + clarity wins in B2B content
- Animation can sell data when words can’t
- Sales enablement deserves cinematic execution
Accessibility & inclusion
