CenterPoint (Smart Grid)
- Role
Editor, Animator, Executive Producer
- Duration
5 weeks / Completed 2015
- Tools
Adobe After Effects, Photoshop, Illustrator, Premiere, Audition
Motion Defines Hierarchy
Spatial Depth ≠ zoom
Rhythm = hierarchy
Timing & emotion
Hero Choreography
Album Card Motion System
Playback Bar Motion
The player becomes the pulse of the scene — continuous, glowing, subtle.
Progress bar motion timed to 6s loop using ease-in-out sine curve.
Ambient Light + Depth System
Camera Motion / Vision OS Depth
Motion System Breakdown
Principles
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Timing Map
Applied Motion
Reel
1
Build Overview
2
Creative Rationale
Goal
Increase public awareness of the smart grid technology in Houston and educate viewers on how CenterPoint is leading in this space. The campaign was designed for online viewership to drive traffic and comprehension.
Process
- Research & Scriptwriting: Developed scripts to explain the grid’s purpose and mechanics.
- Storyboarding & Visual Planning: Each script was divided into micro-videos focused on bite-sized learning.
- Production: Built animated environments with lighting, power flow, and UI overlays to show functionality.
- Post-Production: Finalized motion design and sound for maximum clarity and impact.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Increase public awareness of the smart grid technology in Houston and educate viewers on how CenterPoint is leading in this space. The campaign was designed for online viewership to drive traffic and comprehension.
Challenges
- Translating complex grid technology into simple visual language
- Accurately designing technical components using Cinema 4D and After Effects
- Ensuring that the animation mirrored real-world smart grid architecture
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Research & Scriptwriting: Developed scripts to explain the grid’s purpose and mechanics.
- Storyboarding & Visual Planning: Each script was divided into micro-videos focused on bite-sized learning.
- Production: Built animated environments with lighting, power flow, and UI overlays to show functionality.
- Post-Production: Finalized motion design and sound for maximum clarity and impact.
Impact and Results
The project led to a 20% increase in web traffic to the smart grid landing page, with an impressive 75% average completion rate across all videos. The content successfully clarified a complex subject and positioned CenterPoint as a forward-thinking utility provider.
Measurable Outcomes
- +20% Increase in page traffic
- 75% Completion rate across micro-videos
- 3X viewer understanding (measured via post-campaign surveys)
- 100% technical animation accuracy (validated by SME review)
Takeaways
This project reinforced the power of visual storytelling when explaining technical topics to a general audience. It also highlighted the value of scripting for clarity, and the need to balance design creativity with technical fidelity in motion design.
Accessibility & inclusion
3
Results
CenterPoint
