NRG
- Role
Sole Producer, Creative Director, Animation Director
- Duration
3 weeks / Completed 2015
- Tools
Adobe After Effects, Illustrator, Premiere, Audition, Cinema 4D (Maxon C4D)
Motion Defines Hierarchy
Spatial Depth ≠ zoom
Rhythm = hierarchy
Timing & emotion
Hero Choreography
Album Card Motion System
Playback Bar Motion
The player becomes the pulse of the scene — continuous, glowing, subtle.
Progress bar motion timed to 6s loop using ease-in-out sine curve.
Ambient Light + Depth System
Camera Motion / Vision OS Depth
Motion System Breakdown
Principles
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Timing Map
Applied Motion
Reel
1
Build Overview
2
Creative Rationale
Goal
To produce two distinct video spots (one flat animation and one detailed 3D animation) within three weeks that effectively convey NRG’s community-oriented branding and foster deeper brand engagement.
Process
- Conceptualization: Developed creative concepts for both flat and 3D animations that align with NRG’s community engagement goals.
- Animation Production: Executed hand-drawn illustrations for the flat animation and sophisticated 3D animations using Cinema 4D.
- Rendering: Set up and managed an in-house render farm to handle the high computational demands of the 3D animation.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
To produce two distinct video spots (one flat animation and one detailed 3D animation) within three weeks that effectively convey NRG’s community-oriented branding and foster deeper brand engagement.
Challenges
- Managing complex animation tasks single-handedly, including high-quality 3D animation requiring significant computational resources.
- Balancing creative demands with technical constraints within a tight deadline.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Conceptualization: Developed creative concepts for both flat and 3D animations that align with NRG’s community engagement goals.
- Animation Production: Executed hand-drawn illustrations for the flat animation and sophisticated 3D animations using Cinema 4D.
- Rendering: Set up and managed an in-house render farm to handle the high computational demands of the 3D animation.
Impact and Results
Successfully enhanced NRG's community connection through visually engaging and technically proficient video spots. Achieved high viewership and positive reception on digital platforms, leading to further commissions.
Measurable Outcomes
- Increased brand engagement and viewership on NRG’s digital platforms, especially YouTube.
- Completed the project ahead of schedule, demonstrating effective project management and technical proficiency.
Takeaways
- The importance of combining traditional and modern animation techniques to appeal to diverse demographics and enhance brand messaging.
- Demonstrated the efficacy of in-house technical solutions, like a render farm, in managing resource-intensive tasks efficiently.
Accessibility & inclusion
