Extraordinary Beginnings
- Role
3D Animator, Animation Director, Texture Artist, Compositor
- Duration
1 month / Completed 2024
- Tools
After Effects, Premiere, Photoshop, Illustrator, Audition
Motion Defines Hierarchy
Spatial Depth ≠ zoom
Rhythm = hierarchy
Timing & emotion
Hero Choreography
Album Card Motion System
Playback Bar Motion
The player becomes the pulse of the scene — continuous, glowing, subtle.
Progress bar motion timed to 6s loop using ease-in-out sine curve.
Ambient Light + Depth System
Camera Motion / Vision OS Depth
Motion System Breakdown
Principles
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Timing Map
Applied Motion
Reel
1
Build Overview
2
Creative Rationale
Goal
Create a 2–3 minute animated video within 30 days that clearly explains the revised onboarding process and highlights the committee’s improvements to support new hire success from day one through the first 90 days.
Process
- Content Strategy: Partnered with stakeholders to outline key message points.
- Scripting & Storyboarding: Built a narrative around new hire empathy and operational improvements.
- Animation & Production: Used clean motion graphics and a warm voiceover to deliver a concise, engaging summary.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Create a 2–3 minute animated video within 30 days that clearly explains the revised onboarding process and highlights the committee’s improvements to support new hire success from day one through the first 90 days.
Challenges
- Condensing multiple cross-functional updates into one cohesive story.
- Ensuring visual clarity while balancing tone between professional and welcoming.
- Maintaining accuracy and alignment across departments during review rounds.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Content Strategy: Partnered with stakeholders to outline key message points.
- Scripting & Storyboarding: Built a narrative around new hire empathy and operational improvements.
- Animation & Production: Used clean motion graphics and a warm voiceover to deliver a concise, engaging summary.
Impact and Results
The video became a core communication tool across L&D and HR, driving alignment on onboarding goals and process expectations. It helped reduce repeated questions from hiring managers, improved early employee clarity, and supported culture-building efforts during the first 90 days.
Measurable Outcomes
The final video earned a 96% approval rating from leadership on first review and was quickly adopted across HR and L&D teams. Post-launch feedback showed that 83% of new hires felt more confident about their onboarding journey after watching the video, and 90% of managers reported a noticeable reduction in repeated onboarding questions. These results highlighted the video’s effectiveness in improving clarity, reducing friction, and aligning expectations across departments.
Takeaways
This project reinforced how strategic storytelling can drive clarity across multiple teams. By humanizing the message and aligning stakeholders early, we delivered a solution that worked both as a practical tool and a culture signal for new employees.
Accessibility & inclusion
