HP West Coast Customs
- Role
3D Animator, Executive Integrated Producer, Art Director, Storyboard Artist
- Duration
1 month / Completed 2013
- Tools
3D Studio Max, Adobe After Effects, Illustrator, Premiere, Audition
Motion Defines Hierarchy
Spatial Depth ≠ zoom
Rhythm = hierarchy
Timing & emotion
Hero Choreography
Album Card Motion System
Playback Bar Motion
The player becomes the pulse of the scene — continuous, glowing, subtle.
Progress bar motion timed to 6s loop using ease-in-out sine curve.
Ambient Light + Depth System
Camera Motion / Vision OS Depth
Motion System Breakdown
Principles
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Timing Map
Applied Motion
Reel
1
Build Overview
2
Creative Rationale
Goal
Produce a one-minute video within one month that effectively tells the story of Adcetera’s 30-year legacy, combining historical milestones with a vision for the future, ensuring the video strengthens the agency’s brand identity.
Process
- Creative Integration: Managed storyboarding and creative sessions to develop a coherent narrative that fits the agency’s ethos.
- Technical Execution: Directed the production, focusing on high-quality animations and effects to reflect the agency's innovative spirit.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Produce a one-minute video within one month that effectively tells the story of Adcetera’s 30-year legacy, combining historical milestones with a vision for the future, ensuring the video strengthens the agency’s brand identity.
Challenges
- Integrating a wide array of creative ideas into a unified video narrative.
- Ensuring high production quality while adhering to the tight deadline.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Creative Integration: Managed storyboarding and creative sessions to develop a coherent narrative that fits the agency’s ethos.
- Technical Execution: Directed the production, focusing on high-quality animations and effects to reflect the agency's innovative spirit.
Impact and Results
The video successfully reinforced Adcetera's brand identity, enhancing its image and solidifying client relationships by illustrating the agency's commitment to creativity and excellence over three decades.
Measurable Outcomes
- The anniversary video significantly increased engagement with both existing and potential clients, evidenced by positive feedback and increased inquiries.
- Strengthened the agency's market position by highlighting its long-term stability and creative capabilities.
Takeaways
- The importance of precise project management and creative direction in producing a high-impact anniversary video.
- Demonstrated the effectiveness of integrating diverse creative inputs into a compelling narrative that resonates with the target audience.
Accessibility & inclusion
