1
Creative Brief
- Project Overview
Kaiser Permanente partnered with NRG to advance its sustainability mission by dramatically cutting greenhouse gas emissions and transitioning to solar energy. The initiative aims to power up to 170 facilities across California with 70MW of on-site solar energy, directly aligning with Kaiser’s commitment to health, innovation, and environmental responsibility.
- Goals
Increase public awareness and engagement with the NRG x Kaiser partnership video through a targeted social media campaign—measured by video views, shares, and traffic to Kaiser’s renewable energy page—with a goal of achieving a 75% lift in viewership within 60 days.
- Challenges
- Created all scenes from scratch, including design, modeling, and scripting
- Maintained a clean, minimal, modern visual style
- Operated on a tight budget while delivering high production quality
- Built a custom render farm using token-based server rendering to meet deadlines
- Timeline1 month / Completed 2015
- Team Size
2 Members
- Roles
2 Members
- Tools
Cinema 4D, Render Engine, Adobe After Effects, Photoshop, Illustrator, Premiere, Audition
- Outcome
2
Live Product Simulation
3
Motion Principles
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
- 75% increase in video viewership across social media and Kaiser’s website
- Boosted internal and external awareness of Kaiser’s renewable energy initiatives
- Strengthened Kaiser’s brand as a leader in both health and environmental impact
- Secondary Motion
- 75% increase in video views across social and internal platforms after release
- Completion of 8 complex scenes built from scratch under tight time constraints
- Render time reduced by 40% through the implementation of a custom render farm
- Delivered a high-quality motion piece with zero revisions requested post-delivery
- Maintained full alignment with brand aesthetics while balancing speed and cost-efficiency
- Achieved on-time delivery despite limited budget and high rendering demands
- Tertiary Motion
- Investing in render optimization early saved production hours
- Minimalist design with focused messaging increased viewer retention
- Combining high-level storytelling with measurable data created a compelling narrative
- Scalable workflows using render tokens proved critical for future projects
- Rationale
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
4
Engineering Implentation
Approach
Prototype Setup
1
Build Overview
2
Creative Rationale
Goal
Increase public awareness and engagement with the NRG x Kaiser partnership video through a targeted social media campaign—measured by video views, shares, and traffic to Kaiser’s renewable energy page—with a goal of achieving a 75% lift in viewership within 60 days.
Process
- Pre-Production: Sketched each scene and finalized the script
- Design & Modeling: Developed all 3D scenes based on sketches
- Rendering: Implemented a distributed rendering system across multiple servers
- Production: Conducted test renders and optimized performance
- Delivery: Compiled and delivered final outputs for multi-platform publishing
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Increase public awareness and engagement with the NRG x Kaiser partnership video through a targeted social media campaign—measured by video views, shares, and traffic to Kaiser’s renewable energy page—with a goal of achieving a 75% lift in viewership within 60 days.
Challenges
- Created all scenes from scratch, including design, modeling, and scripting
- Maintained a clean, minimal, modern visual style
- Operated on a tight budget while delivering high production quality
- Built a custom render farm using token-based server rendering to meet deadlines
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Pre-Production: Sketched each scene and finalized the script
- Design & Modeling: Developed all 3D scenes based on sketches
- Rendering: Implemented a distributed rendering system across multiple servers
- Production: Conducted test renders and optimized performance
- Delivery: Compiled and delivered final outputs for multi-platform publishing
Impact and Results
- 75% increase in video viewership across social media and Kaiser’s website
- Boosted internal and external awareness of Kaiser’s renewable energy initiatives
- Strengthened Kaiser’s brand as a leader in both health and environmental impact
Measurable Outcomes
- 75% increase in video views across social and internal platforms after release
- Completion of 8 complex scenes built from scratch under tight time constraints
- Render time reduced by 40% through the implementation of a custom render farm
- Delivered a high-quality motion piece with zero revisions requested post-delivery
- Maintained full alignment with brand aesthetics while balancing speed and cost-efficiency
- Achieved on-time delivery despite limited budget and high rendering demands
Takeaways
- Investing in render optimization early saved production hours
- Minimalist design with focused messaging increased viewer retention
- Combining high-level storytelling with measurable data created a compelling narrative
- Scalable workflows using render tokens proved critical for future projects
Accessibility & inclusion
3
Results
NRG Kaiser Permanente
