Kaiser Permanente
- Role
Executive Producer, Animator, Writer, Project Manager
- Duration
1 month / Completed 2015
- Tools
Cinema 4D, Render Engine, Adobe After Effects, Photoshop, Illustrator, Premiere, Audition
Motion Defines Hierarchy
Spatial Depth ≠ zoom
Rhythm = hierarchy
Timing & emotion
Hero Choreography
Album Card Motion System
Playback Bar Motion
The player becomes the pulse of the scene — continuous, glowing, subtle.
Progress bar motion timed to 6s loop using ease-in-out sine curve.
Ambient Light + Depth System
Camera Motion / Vision OS Depth
Motion System Breakdown
Principles
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volupat. Ut wisi enim ad minim veniam, quis nostrud exerci
Timing Map
Applied Motion
Reel
1
Build Overview
2
Creative Rationale
Goal
Increase public awareness and engagement with the NRG x Kaiser partnership video through a targeted social media campaign—measured by video views, shares, and traffic to Kaiser’s renewable energy page—with a goal of achieving a 75% lift in viewership within 60 days.
Process
- Pre-Production: Sketched each scene and finalized the script
- Design & Modeling: Developed all 3D scenes based on sketches
- Rendering: Implemented a distributed rendering system across multiple servers
- Production: Conducted test renders and optimized performance
- Delivery: Compiled and delivered final outputs for multi-platform publishing
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Increase public awareness and engagement with the NRG x Kaiser partnership video through a targeted social media campaign—measured by video views, shares, and traffic to Kaiser’s renewable energy page—with a goal of achieving a 75% lift in viewership within 60 days.
Challenges
- Created all scenes from scratch, including design, modeling, and scripting
- Maintained a clean, minimal, modern visual style
- Operated on a tight budget while delivering high production quality
- Built a custom render farm using token-based server rendering to meet deadlines
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Pre-Production: Sketched each scene and finalized the script
- Design & Modeling: Developed all 3D scenes based on sketches
- Rendering: Implemented a distributed rendering system across multiple servers
- Production: Conducted test renders and optimized performance
- Delivery: Compiled and delivered final outputs for multi-platform publishing
Impact and Results
- 75% increase in video viewership across social media and Kaiser’s website
- Boosted internal and external awareness of Kaiser’s renewable energy initiatives
- Strengthened Kaiser’s brand as a leader in both health and environmental impact
Measurable Outcomes
- 75% increase in video views across social and internal platforms after release
- Completion of 8 complex scenes built from scratch under tight time constraints
- Render time reduced by 40% through the implementation of a custom render farm
- Delivered a high-quality motion piece with zero revisions requested post-delivery
- Maintained full alignment with brand aesthetics while balancing speed and cost-efficiency
- Achieved on-time delivery despite limited budget and high rendering demands
Takeaways
- Investing in render optimization early saved production hours
- Minimalist design with focused messaging increased viewer retention
- Combining high-level storytelling with measurable data created a compelling narrative
- Scalable workflows using render tokens proved critical for future projects
Accessibility & inclusion
