Kaiser Permanente
- Role
Executive Producer, Animator, Writer, Project Manager
- Duration
1 month / Completed 2015
- Tools
Cinema 4D, Render Engine, Adobe After Effects, Photoshop, Illustrator, Premiere, Audition
Motion Defines Hierarchy
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Hero Choreography
Album Card Motion System
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System at rest
Contextual Depth & Focus Priority
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predictive path & system awareness
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Motion System Breakdown
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Reel
1
Build Overview
2
Creative Rationale
Goal
Increase public awareness and engagement with the NRG x Kaiser partnership video through a targeted social media campaign—measured by video views, shares, and traffic to Kaiser’s renewable energy page—with a goal of achieving a 75% lift in viewership within 60 days.
Process
- Pre-Production: Sketched each scene and finalized the script
- Design & Modeling: Developed all 3D scenes based on sketches
- Rendering: Implemented a distributed rendering system across multiple servers
- Production: Conducted test renders and optimized performance
- Delivery: Compiled and delivered final outputs for multi-platform publishing
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Increase public awareness and engagement with the NRG x Kaiser partnership video through a targeted social media campaign—measured by video views, shares, and traffic to Kaiser’s renewable energy page—with a goal of achieving a 75% lift in viewership within 60 days.
Challenges
- Created all scenes from scratch, including design, modeling, and scripting
- Maintained a clean, minimal, modern visual style
- Operated on a tight budget while delivering high production quality
- Built a custom render farm using token-based server rendering to meet deadlines
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Pre-Production: Sketched each scene and finalized the script
- Design & Modeling: Developed all 3D scenes based on sketches
- Rendering: Implemented a distributed rendering system across multiple servers
- Production: Conducted test renders and optimized performance
- Delivery: Compiled and delivered final outputs for multi-platform publishing
Impact and Results
- 75% increase in video viewership across social media and Kaiser’s website
- Boosted internal and external awareness of Kaiser’s renewable energy initiatives
- Strengthened Kaiser’s brand as a leader in both health and environmental impact
Measurable Outcomes
- 75% increase in video views across social and internal platforms after release
- Completion of 8 complex scenes built from scratch under tight time constraints
- Render time reduced by 40% through the implementation of a custom render farm
- Delivered a high-quality motion piece with zero revisions requested post-delivery
- Maintained full alignment with brand aesthetics while balancing speed and cost-efficiency
- Achieved on-time delivery despite limited budget and high rendering demands
Takeaways
- Investing in render optimization early saved production hours
- Minimalist design with focused messaging increased viewer retention
- Combining high-level storytelling with measurable data created a compelling narrative
- Scalable workflows using render tokens proved critical for future projects
Accessibility & inclusion
