1
Creative Brief
- Project Overview
The project was commissioned by Love Advertising to capture the daily life of the Amish community in a documentary that combines high creativity and production quality with a limited budget.
- Goals
Produce a comprehensive and authentic documentary within 3 weeks that showcases the unique lifestyle of the Amish community, maintaining high production quality while adhering to budget constraints.
- Challenges
- Coordinating a team within the unique environment of the Amish community to ensure authentic portrayal.
- Overcoming budget limitations to deliver a high-quality documentary that respects the subject matter.
- Timeline3 weeks / Completed 2013
- Team Size
5 Members
- Roles
5 Members
- Tools
Adobe After Effects, Photoshop, Illustrator, Premiere, Audition
- Outcome
2
Live Product Simulation
3
Motion Principles
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
The documentary successfully provided an insightful glimpse into the Amish lifestyle, balancing respect for the community with the informational goals of the documentary. It was well-received for its authentic portrayal and high production values.
- Secondary Motion
- Received positive reviews for authenticity and respect towards the Amish community’s privacy and lifestyle.
- Achieved project completion within the set timeline and budget, demonstrating effective project management and resource utilization.
- Tertiary Motion
- The critical importance of strategic planning and empathy in documentary filmmaking, especially when dealing with culturally sensitive subjects.
- The effectiveness of meticulous budgeting and resource management in maximizing production value while respecting the documentary subject.
- Rationale
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
4
Engineering Implentation
Approach
Prototype Setup
1
Build Overview
2
Creative Rationale
Goal
Produce a comprehensive and authentic documentary within 3 weeks that showcases the unique lifestyle of the Amish community, maintaining high production quality while adhering to budget constraints.
Process
- Concept Development: Developed the narrative and structure of the documentary to focus on the genuine aspects of Amish life.
- Production Coordination: Managed a multi-disciplinary team through the filming process, ensuring effective collaboration under tight timelines.
- Post-Production: Directed the editing and visual effects using industry-standard software to enhance the documentary while staying within budget.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Produce a comprehensive and authentic documentary within 3 weeks that showcases the unique lifestyle of the Amish community, maintaining high production quality while adhering to budget constraints.
Challenges
- Coordinating a team within the unique environment of the Amish community to ensure authentic portrayal.
- Overcoming budget limitations to deliver a high-quality documentary that respects the subject matter.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Concept Development: Developed the narrative and structure of the documentary to focus on the genuine aspects of Amish life.
- Production Coordination: Managed a multi-disciplinary team through the filming process, ensuring effective collaboration under tight timelines.
- Post-Production: Directed the editing and visual effects using industry-standard software to enhance the documentary while staying within budget.
Impact and Results
The documentary successfully provided an insightful glimpse into the Amish lifestyle, balancing respect for the community with the informational goals of the documentary. It was well-received for its authentic portrayal and high production values.
Measurable Outcomes
- Received positive reviews for authenticity and respect towards the Amish community’s privacy and lifestyle.
- Achieved project completion within the set timeline and budget, demonstrating effective project management and resource utilization.
Takeaways
- The critical importance of strategic planning and empathy in documentary filmmaking, especially when dealing with culturally sensitive subjects.
- The effectiveness of meticulous budgeting and resource management in maximizing production value while respecting the documentary subject.
Accessibility & inclusion
3
Results
The Amish
