The Amish

  • Role

    Project Manager, Production Designer, Executive Producer

  • Duration

    3 weeks / Completed 2013

  • Tools

    Adobe After Effects, Photoshop, Illustrator, Premiere, Audition

Motion Defines Hierarchy

Spatial Depth ≠ zoom

Rhythm = hierarchy

Timing & emotion

Hero Choreography

Album Card Motion System

Hover Float
Grid Reveal
Depth Parallax
Light Sweep

Playback Bar Motion

The player becomes the pulse of the scene — continuous, glowing, subtle.

Progress bar motion timed to 6s loop using ease-in-out sine curve.

Ambient Light + Depth System

Camera Motion / Vision OS Depth

Motion System Breakdown

Principles

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Timing Map

Applied Motion

Reel

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1

Build Overview

Project
The Amish
  • Client
    The Amish Community
  • Company
    Love Advertising
  • Category
    Documentary
  • Timeline / Duration
    3 weeks / Completed 2013
  • Team Size

    5 Members

  • Role

    Project Manager, Production Designer, Executive Producer

  • Software

    Adobe After Effects, Photoshop, Illustrator, Premiere, Audition

2

Creative Rationale

The project was commissioned by Love Advertising to capture the daily life of the Amish community in a documentary that combines high creativity and production quality with a limited budget.

Goal

Produce a comprehensive and authentic documentary within 3 weeks that showcases the unique lifestyle of the Amish community, maintaining high production quality while adhering to budget constraints.

Process

  • Concept Development: Developed the narrative and structure of the documentary to focus on the genuine aspects of Amish life.
  • Production Coordination: Managed a multi-disciplinary team through the filming process, ensuring effective collaboration under tight timelines.
  • Post-Production: Directed the editing and visual effects using industry-standard software to enhance the documentary while staying within budget.

Key Highlights

Detailed Insights

Deep Dives

Learning Science

2

Creative Rationale

The project was commissioned by Love Advertising to capture the daily life of the Amish community in a documentary that combines high creativity and production quality with a limited budget.

Goal

Produce a comprehensive and authentic documentary within 3 weeks that showcases the unique lifestyle of the Amish community, maintaining high production quality while adhering to budget constraints.

Challenges

  • Coordinating a team within the unique environment of the Amish community to ensure authentic portrayal.
  • Overcoming budget limitations to deliver a high-quality documentary that respects the subject matter.

Process

  • Concept Development: Developed the narrative and structure of the documentary to focus on the genuine aspects of Amish life.
  • Production Coordination: Managed a multi-disciplinary team through the filming process, ensuring effective collaboration under tight timelines.
  • Post-Production: Directed the editing and visual effects using industry-standard software to enhance the documentary while staying within budget.

Impact and Results

The documentary successfully provided an insightful glimpse into the Amish lifestyle, balancing respect for the community with the informational goals of the documentary. It was well-received for its authentic portrayal and high production values.

Measurable Outcomes

  • Received positive reviews for authenticity and respect towards the Amish community’s privacy and lifestyle.
  • Achieved project completion within the set timeline and budget, demonstrating effective project management and resource utilization.

Takeaways

  • The critical importance of strategic planning and empathy in documentary filmmaking, especially when dealing with culturally sensitive subjects.
  • The effectiveness of meticulous budgeting and resource management in maximizing production value while respecting the documentary subject.

1

The brief

The project was commissioned by Love Advertising to capture the daily life of the Amish community in a documentary that combines high creativity and production quality with a limited budget.

Goal

Produce a comprehensive and authentic documentary within 3 weeks that showcases the unique lifestyle of the Amish community, maintaining high production quality while adhering to budget constraints.

Challenges

  • Coordinating a team within the unique environment of the Amish community to ensure authentic portrayal.
  • Overcoming budget limitations to deliver a high-quality documentary that respects the subject matter.

Learning Objectives

Learning Science

Learning Methodolgy

Process

  • Concept Development: Developed the narrative and structure of the documentary to focus on the genuine aspects of Amish life.
  • Production Coordination: Managed a multi-disciplinary team through the filming process, ensuring effective collaboration under tight timelines.
  • Post-Production: Directed the editing and visual effects using industry-standard software to enhance the documentary while staying within budget.

Impact and Results

The documentary successfully provided an insightful glimpse into the Amish lifestyle, balancing respect for the community with the informational goals of the documentary. It was well-received for its authentic portrayal and high production values.

Measurable Outcomes

  • Received positive reviews for authenticity and respect towards the Amish community’s privacy and lifestyle.
  • Achieved project completion within the set timeline and budget, demonstrating effective project management and resource utilization.

Takeaways

  • The critical importance of strategic planning and empathy in documentary filmmaking, especially when dealing with culturally sensitive subjects.
  • The effectiveness of meticulous budgeting and resource management in maximizing production value while respecting the documentary subject.

Accessibility & inclusion

If the work speaks to you, let's build something.

3

Results

The Amish

Real learning, real results.
Explore the live experience in action.

Open Live Site

Real learning, real results.
Explore the live experience in action.

Real learning, real results.
Explore the live experience in action.

Open Live Site
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Real learning, real results.
Explore the live experience in action.

Open Live Site

The Amish

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My work drives results. Let’s talk about yours.

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