1
Creative Brief
- Project Overview
Esquire was launching a new product line and needed a dynamic branding campaign that effectively covered multiple media platforms, with a strong focus on digital content, particularly video. The campaign aimed to introduce the Esquire product line to an international market, significantly enhancing brand visibility and establishing a robust product identity.
- Goals
Develop and execute a comprehensive branding campaign within 4 months that successfully launches Esquire's new product line, increasing brand visibility and market engagement internationally.
- Challenges
- Managing a diverse team of creative and technical professionals to produce a cohesive and high-quality branding campaign within budget constraints.
- Adapting the campaign to an expanding product line and budget, requiring strategic resource allocation and workflow optimization.
- Timeline4 months / Completed 2016
- Team Size
20 Members
- Roles
20 Members
- Tools
Adobe After Effects, Photoshop, Illustrator, Premiere, Cinema 4D (C4D), Render Engine, Adobe Audition
- Outcome
2
Live Product Simulation
3
Motion Principles
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
The branding campaign was a critical success, enhancing Esquire's visibility on the international stage and effectively establishing the product's market presence. The integrated approach across various digital media ensured the campaign's wide reach and engagement.
- Secondary Motion
- Achieved significant increase in consumer engagement and brand recognition through high-quality video content and a robust digital presence.
- Successfully managed and completed the campaign within the set timeframe and budget, meeting all strategic objectives.
- Tertiary Motion
- Effective project management and strategic planning are crucial in executing a comprehensive branding campaign within budget and time constraints.
- High-quality video production and a strong digital presence are key to engaging target demographics and enhancing brand visibility.
- Rationale
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
4
Engineering Implentation
Approach
Prototype Setup
1
Build Overview
2
Creative Rationale
Goal
Develop and execute a comprehensive branding campaign within 4 months that successfully launches Esquire's new product line, increasing brand visibility and market engagement internationally.
Process
- Conducted extensive market research to tailor the branding campaign to the target demographics and utilized cross-platform analytics to adjust marketing tactics in real-time.
- Directed and produced high-quality video content that showcased the product line effectively, integrating advanced VFX and cinematography.
- Developed a responsive and visually appealing website that supported the branding efforts and provided comprehensive product information and e-commerce capabilities.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Develop and execute a comprehensive branding campaign within 4 months that successfully launches Esquire's new product line, increasing brand visibility and market engagement internationally.
Challenges
- Managing a diverse team of creative and technical professionals to produce a cohesive and high-quality branding campaign within budget constraints.
- Adapting the campaign to an expanding product line and budget, requiring strategic resource allocation and workflow optimization.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Conducted extensive market research to tailor the branding campaign to the target demographics and utilized cross-platform analytics to adjust marketing tactics in real-time.
- Directed and produced high-quality video content that showcased the product line effectively, integrating advanced VFX and cinematography.
- Developed a responsive and visually appealing website that supported the branding efforts and provided comprehensive product information and e-commerce capabilities.
Impact and Results
The branding campaign was a critical success, enhancing Esquire's visibility on the international stage and effectively establishing the product's market presence. The integrated approach across various digital media ensured the campaign's wide reach and engagement.
Measurable Outcomes
- Achieved significant increase in consumer engagement and brand recognition through high-quality video content and a robust digital presence.
- Successfully managed and completed the campaign within the set timeframe and budget, meeting all strategic objectives.
Takeaways
- Effective project management and strategic planning are crucial in executing a comprehensive branding campaign within budget and time constraints.
- High-quality video production and a strong digital presence are key to engaging target demographics and enhancing brand visibility.
Accessibility & inclusion
3
Results
Esquire
Esquire
