1
Creative Brief
- Project Overview
Produced a promotional video for Ulta Beauty's new styling tool, capturing the essence of a modern urban woman preparing for a date, showcasing the product within a dynamic, stylish narrative set in a busy downtown.
- Goals
Successfully produce and launch a high-quality promotional video within a month that increases brand visibility and product appeal, ensuring the video resonates with the target demographic and supports the product's market launch.
- Challenges
- Managing multiple shoot locations under strict permit restrictions and challenging weather conditions.
- Coordinating a large team to ensure seamless setup and movement between locations within a tight filming schedule.
- Timeline1 month / Completed 2016
- Team Size
12 Members
- Roles
12 Members
- Tools
Adobe After Effects, Photoshop, Illustrator, Premiere, Cinema 4D (C4D), Render Engine, Adobe Audition
- Outcome
2
Live Product Simulation
3
Motion Principles
Primary
Seconary
Tertiary
Key Motion Components
- Primary Motion
The promotional video successfully introduced the new styling tool to the market, enhancing brand visibility and product appeal. It effectively communicated the lifestyle benefits of the product, contributing positively to its launch and consumer reception.
- Secondary Motion
- Increased brand visibility and consumer interest in the new styling tool.
- Positive feedback from stakeholders and high engagement rates on marketing channels.
- Tertiary Motion
- The critical importance of meticulous pre-planning for logistics and shooting schedules, especially when working under tight constraints and varying external conditions.
- The effectiveness of a well-coordinated team and clear role assignments in achieving high production values within a limited timeframe.
- Rationale
Easing Curves & Durations
navigational transitions
Custom Animated components
Infographics
4
Engineering Implentation
Approach
Prototype Setup
1
Build Overview
2
Creative Rationale
Goal
Successfully produce and launch a high-quality promotional video within a month that increases brand visibility and product appeal, ensuring the video resonates with the target demographic and supports the product's market launch.
Process
- Planning and Coordination: Managed pre-production planning, including logistics for multiple urban locations and coordination with cast and crew.
- Shooting: Directed on-site filming, ensuring high production values while managing real-time challenges such as weather and timing restrictions.
- Post-Production: Led the post-production efforts using Adobe software suite to enhance the footage with high-quality visual and sound effects, creating a cohesive and engaging narrative.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Successfully produce and launch a high-quality promotional video within a month that increases brand visibility and product appeal, ensuring the video resonates with the target demographic and supports the product's market launch.
Challenges
- Managing multiple shoot locations under strict permit restrictions and challenging weather conditions.
- Coordinating a large team to ensure seamless setup and movement between locations within a tight filming schedule.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Planning and Coordination: Managed pre-production planning, including logistics for multiple urban locations and coordination with cast and crew.
- Shooting: Directed on-site filming, ensuring high production values while managing real-time challenges such as weather and timing restrictions.
- Post-Production: Led the post-production efforts using Adobe software suite to enhance the footage with high-quality visual and sound effects, creating a cohesive and engaging narrative.
Impact and Results
The promotional video successfully introduced the new styling tool to the market, enhancing brand visibility and product appeal. It effectively communicated the lifestyle benefits of the product, contributing positively to its launch and consumer reception.
Measurable Outcomes
- Increased brand visibility and consumer interest in the new styling tool.
- Positive feedback from stakeholders and high engagement rates on marketing channels.
Takeaways
- The critical importance of meticulous pre-planning for logistics and shooting schedules, especially when working under tight constraints and varying external conditions.
- The effectiveness of a well-coordinated team and clear role assignments in achieving high production values within a limited timeframe.
Accessibility & inclusion
3
Results
CHI Titanium
