CHI Titanium
- Role
Project Manager, Executive Producer, Creative Director
- Duration
1 month / Completed 2016
- Tools
Adobe After Effects, Photoshop, Illustrator, Premiere, Cinema 4D (C4D), Render Engine, Adobe Audition
Motion Defines Hierarchy
Chi Ultra Titanium (Soft Curls)
CHI Ultra Titanium (Half Up Top Knot)
Hero Choreography
Album Card Motion System
System at rest
Contextual Depth & Focus Priority
predictive path & system awareness
Motion System Breakdown
Principles
Reel
1
Build Overview
2
Creative Rationale
Goal
Successfully produce and launch a high-quality promotional video within a month that increases brand visibility and product appeal, ensuring the video resonates with the target demographic and supports the product's market launch.
Process
- Planning and Coordination: Managed pre-production planning, including logistics for multiple urban locations and coordination with cast and crew.
- Shooting: Directed on-site filming, ensuring high production values while managing real-time challenges such as weather and timing restrictions.
- Post-Production: Led the post-production efforts using Adobe software suite to enhance the footage with high-quality visual and sound effects, creating a cohesive and engaging narrative.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Successfully produce and launch a high-quality promotional video within a month that increases brand visibility and product appeal, ensuring the video resonates with the target demographic and supports the product's market launch.
Challenges
- Managing multiple shoot locations under strict permit restrictions and challenging weather conditions.
- Coordinating a large team to ensure seamless setup and movement between locations within a tight filming schedule.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Planning and Coordination: Managed pre-production planning, including logistics for multiple urban locations and coordination with cast and crew.
- Shooting: Directed on-site filming, ensuring high production values while managing real-time challenges such as weather and timing restrictions.
- Post-Production: Led the post-production efforts using Adobe software suite to enhance the footage with high-quality visual and sound effects, creating a cohesive and engaging narrative.
Impact and Results
The promotional video successfully introduced the new styling tool to the market, enhancing brand visibility and product appeal. It effectively communicated the lifestyle benefits of the product, contributing positively to its launch and consumer reception.
Measurable Outcomes
- Increased brand visibility and consumer interest in the new styling tool.
- Positive feedback from stakeholders and high engagement rates on marketing channels.
Takeaways
- The critical importance of meticulous pre-planning for logistics and shooting schedules, especially when working under tight constraints and varying external conditions.
- The effectiveness of a well-coordinated team and clear role assignments in achieving high production values within a limited timeframe.
Accessibility & inclusion
