CHI Rosehip Oil
- Role
Executive Integrated Producer
- Duration
1 month / Completed 2016
- Tools
Adobe After Effects, Photoshop, Illustrator, Premiere, Cinema 4D (C4D), Render Engine, Adobe Audition
Motion Defines Hierarchy
Spatial Depth ≠zoom
Rhythm = hierarchy
Timing & emotion
Hero Choreography
Album Card Motion System
Playback Bar Motion
The player becomes the pulse of the scene — continuous, glowing, subtle.
Progress bar motion timed to 6s loop using ease-in-out sine curve.
Ambient Light + Depth System
Camera Motion / Vision OS Depth
Motion System Breakdown
Principles
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Timing Map
Applied Motion
Reel
1
Build Overview
2
Creative Rationale
Goal
Produce a high-quality, engaging behind-the-scenes video that enhances the market introduction of Rose Hip Oil, aiming to boost product awareness and customer interest within one month.
Process
- Conducted extensive pre-production planning, including budget forecasting and scheduling, to align all project components.
- Led the production, directing dynamic behind-the-scenes content that showcased the creative and production processes.
- Utilized advanced software tools for video editing, visual effects, and sound design, ensuring high production values.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Produce a high-quality, engaging behind-the-scenes video that enhances the market introduction of Rose Hip Oil, aiming to boost product awareness and customer interest within one month.
Challenges
- Managing a large, diverse team to ensure cohesive collaboration and adherence to the creative vision and project timelines.
- Overcoming pre-production challenges such as budget constraints and scheduling conflicts to ensure smooth execution and delivery.
Learning Objectives
Learning Science
Learning Methodolgy
Process
- Conducted extensive pre-production planning, including budget forecasting and scheduling, to align all project components.
- Led the production, directing dynamic behind-the-scenes content that showcased the creative and production processes.
- Utilized advanced software tools for video editing, visual effects, and sound design, ensuring high production values.
Impact and Results
The launch video effectively introduced Rose Hip Oil to the market, with the behind-the-scenes angle providing a unique insight into the product’s development, which helped in building a connection with the audience.
Measurable Outcomes
- Achieved significant viewer engagement and positive feedback on social media platforms, enhancing brand visibility and product interest.
- Met all project deadlines and stayed within budget, demonstrating effective project management and resource allocation.
Takeaways
- The importance of detailed pre-production planning and the use of project management tools to keep a large team on track and maintain transparency.
- The effectiveness of behind-the-scenes content in creating a narrative that resonates with audiences, providing authenticity and depth to the product launch.
Accessibility & inclusion
