1
Creative Brief
- Project Overview
Designed and developed a scalable website hosted on SharePoint for Amazon to facilitate compensation engagement conversations, ensuring integration with in-house analytics for comprehensive tracking and reporting.
- Goals
Successfully launch a fully functional and scalable website within Amazon's SharePoint environment, complete with integrated analytics, in under four weeks.
- Challenges
- SharePoint Integration: Overcoming the complexities of custom coding and integration within SharePoint.
- Resource Constraints: Delivering a high-quality project under strict budget and tight deadlines.
- Timeline4 weeks / Completed 2023
- Team Size
10 members
- Roles
10 members
- Tools
Adobe Photoshop, Illustrator, Dreamweaver
- Outcome
- Users will effectively navigate and utilize the site to engage in compensation discussions.
- Administrators will manage site permissions and track user interactions seamlessly.

2
Live Product Simulation
3
Motion Principles
Utilized principles of user-centered design to enhance usability and engagement, ensuring the site supports effective learning and interaction.
Primary

Seconary

Tertiary

Key Motion Components
- Primary Motion
The project significantly improved the efficiency and effectiveness of compensation engagement conversations at Amazon, enhancing employee interaction and satisfaction.
- Secondary Motion
Achieved full functionality and scalability within the set timeline. Recorded measurable improvements in user engagement and interaction with the site.
- Tertiary Motion
- Importance of a sandbox environment for testing features thoroughly.
- Necessity of a detailed permissions list to secure user interactions on the platform.
- Rationale
Ensured the website was accessible according to WCAG guidelines, incorporating features such as keyboard navigability and screen reader compatibility to accommodate all users.
Easing Curves & Durations

navigational transitions
Custom Animated components

Infographics

4
Engineering Implentation
Approach
Prototype Setup
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1
Build Overview
2
Creative Rationale
Goal
Successfully launch a fully functional and scalable website within Amazon's SharePoint environment, complete with integrated analytics, in under four weeks.
Process
- Web Design and Development: Tasked with creating an intuitive user experience and interface aligned with Amazon’s branding.
- SharePoint Integration: Ensured compatibility and functionality with custom coding.
- Analytics Integration: Embedded Amazon's in-house analytics to monitor user interactions.
Key Highlights
Detailed Insights
Deep Dives
Learning Science
Utilized principles of user-centered design to enhance usability and engagement, ensuring the site supports effective learning and interaction.
2
Creative Rationale
Goal
Challenges
Process
Impact and Results
Measurable Outcomes
Takeaways
1
The brief
Goal
Successfully launch a fully functional and scalable website within Amazon's SharePoint environment, complete with integrated analytics, in under four weeks.
Challenges
- SharePoint Integration: Overcoming the complexities of custom coding and integration within SharePoint.
- Resource Constraints: Delivering a high-quality project under strict budget and tight deadlines.
Learning Objectives
- Users will effectively navigate and utilize the site to engage in compensation discussions.
- Administrators will manage site permissions and track user interactions seamlessly.
Learning Science
Utilized principles of user-centered design to enhance usability and engagement, ensuring the site supports effective learning and interaction.
Learning Methodolgy
Adopted an Agile development approach, allowing for iterative design and testing to ensure the final product met all functional and user requirements.
Process
- Web Design and Development: Tasked with creating an intuitive user experience and interface aligned with Amazon’s branding.
- SharePoint Integration: Ensured compatibility and functionality with custom coding.
- Analytics Integration: Embedded Amazon's in-house analytics to monitor user interactions.
Impact and Results
The project significantly improved the efficiency and effectiveness of compensation engagement conversations at Amazon, enhancing employee interaction and satisfaction.
Measurable Outcomes
Achieved full functionality and scalability within the set timeline. Recorded measurable improvements in user engagement and interaction with the site.
Takeaways
- Importance of a sandbox environment for testing features thoroughly.
- Necessity of a detailed permissions list to secure user interactions on the platform.
Accessibility & inclusion
Ensured the website was accessible according to WCAG guidelines, incorporating features such as keyboard navigability and screen reader compatibility to accommodate all users.
3
Results
Engagement Conversations
Engagement Conversations



